When we talk about content, therefore blog articles, we know that they must be unique, engaging, not too short, with images, SEO oriented.
One thing that is often underestimated is knowledge of the subject.
For this reason, when I recommend a niche to work on, to those who ask me, I tell them to start with their passions.
Reputation management is reactive and is used as a remedial activity (sort of damage control) after bad reviews start affecting your business in a negative way. Reputation marketing is a proactive strategy with the aim of creating as many new reviews as possible and a method that uses both good and bad reviews and transforms them into a marketing asset of the business.