Doing business and making money on the internet is possible but first, you have to figure out the reasons why people should buy from you and how you get targeted traffic to your site.
Unlike having a shop on the high street which has a guaranteed footfall, your internet website might not even have one visitor unless you either pay for the traffic or start appearing on the search engines for your search terms.
The number of people surfing the web is staggering and is still growing fast. Your potential customers are already searching the internet and every day more new people are joining them.
The world’s population is around 6.5 billion people and it is expected to hit 9 billion by the year 2050! As the costs of personal computers fall and the internet becomes faster we are going to experience a growth in potential customers like never before!
The great thing about the internet is that your website can be open for business 24 hours a day marketing your products to millions of people worldwide. Finally, it is possible (with a lot of effort) for a small business to have as much clout as a large corporation.
It is now possible to start your online business with mediocre capital and you do not need many employees or expensive premises to succeed. The major problem is that there are almost as many websites as there are customers on the internet. Every day thousands of new websites are created from would-be entrepreneurs to compete with you and every other web business out there. Why should anybody buy from you?
The biggest mistake that a lot of people make is to try and sell products that are not suitable for being marketed on the web. Why should people buy traditional products from you when they are already being adequately serviced by the supermarkets and the high street stores?
Unless you have millions to spend on advertising budgets, forget about trying to create a brand-new marketplace for a product or service that nobody has ever heard of and instead find a niche that small players are already making money in and make sure you do it better!
Choose products or services that you have some specialized knowledge about and become an expert in your field. Forget about buying turnkey websites that mostly only ever make pennies for the people who buy them.
A great way to get started for the first time is to find a local company that is already marketing goods successfully in the traditional way and become their internet arm. Work out a deal whereby they take care of all the logistics and your main purpose is to establish a website, create targeted traffic, and generate orders for them. This way you do not have to worry about holding inventory and all the other costs associated with a stock.
A general word of warning: most people who start-up in business for the first time end up failing. If it was easy to be your own boss the majority of people would not work for anybody else. If you persevere and are willing to learn from your mistakes it is possible to make large sums of money on the internet.